Introduction
Con Cung is the biggest omni-channel company for mom & baby with 600 retail stores in Vietnam in 2021 and plan to have 1,000 stores by 2023 with 1 billion USD revenue. Con Cung's annual growth rate is more than 70%. With the vision of providing good quality products for children, Con Cung is strongly investing into Product Research and Development in order to manufacture and provide products that are suitable to the local market in terms of pricing and quality. We also invest into technology in order to manage the network and online channel efficiently.
Con Cung Corporation also develops in-house cutting-edge automation and intelligence technologies. We are seeking for young, smart & dynamic talents to grow your career together with us.
Job Description
We are seeking a Digital Marketing Specialist (Senior) to
lead and execute high-impact marketing campaigns across eCommerce platforms and
digital channels. As part of the e-commerce team, this role plays a key part in
driving sales, brand awareness, and user engagement for Con Cưng.
Marketplace Advertising
- Responsibility for all advertising activities on
marketplaces such as: Shopee, TikTok Shop, and Lazada to achieve business KPIs.
- Plan, implement, and optimize paid ads performance daily
and campaign monthly.
- Manage and allocate budget daily efficiently and optimize
across views by Campaign/Category/Product strategy.
- Analysis data, key words, market insight, competitor to
recommend efficient plan.
- Test and learn new tactics, new format ads to optimize
performance.
- Collaborate with internal and external teams to increase
efficiency of advertising activities.
- Manage advertising payment processes.
Affiliate Marketing
- Recommend and implement campaigns to drive customer
acquisition and revenue growth through the affiliate program.
- Build a plan to recruit and increase loyalty of affiliate
partners (KOLs, KOCs, Influencers).
- Tracking performance metrics, analyzing data to identify
trends and opportunities for growth.
- Manage affiliate payment processes.
Branding Campaigns
- Build media efficiency plan for campaign across
perspectives: objective, target audience, media approach, channel selection,
budget optimal.
- Set up, manage and optimize performance to achieve the
main goal of the campaign.
- Analysis data and consumer behavior to define the right
target audience with multiple product categories and campaigns.
- Advice internal team with best practices, key learning to
optimize campaign performance.
- Measure effectiveness using tools such as Google Tag
Manager, GA4, and Looker Studio.
- Stay updated on digital trends and tools to identify new
growth opportunities.
Job Requirements
- Minimum 3 years of experience in digital marketing,
preferably in eCommerce
- Proven experience in leading of big campaign across
multiple digital platforms.
- Strong knowledge of digital advertising platforms: Shopee
Ads, Lazada Ads, TikTok Shop Ads, Facebook, Google, Affiliate, etc.
- Proven experience in performance marketing and affiliate
management.
- Data-driven mindset with experience using digital research
and analytics tools.
- Creative, proactive, detail-oriented, handle work
pressure, multiple tasking and able to work independently.
Benefit
- Annual bonus: 2 - 3 months under minimum KPI requirement
- Fast promotion opportunities based on personal ability
- Work in a dynamic, open, creative environment
- Regular training, company team building, birthday bonus
About Concung.com
- Working time: 8:30 - 17:30 Monday - Friday
- Working place: 14th Floor, Phu My Hung Tower, Tan Phu Ward, Dist. 7, HCMC
Online Commercial Planner
