Online Commercial Planner

Introduction

Con Cung is the biggest omni-channel company for mom & baby with 600 retail stores in Vietnam in 2021 and plan to have 1,000 stores by 2023 with 1 billion USD revenue. Con Cung's annual growth rate is more than 70%. With the vision of providing good quality products for children, Con Cung is strongly investing into Product Research and Development in order to manufacture and provide products that are suitable to the local market in terms of pricing and quality. We also invest into technology in order to manage the network and online channel efficiently.

Con Cung Corporation also develops in-house cutting-edge automation and intelligence technologies. We are seeking for young, smart & dynamic talents to grow your career together with us.

Job Description

The E-Commerce Planner plays a key role in driving online sales performance through effective campaign planning and execution across Con Cưng’s digital platforms (App/Web) and partner e-commerce channels. This role works closely with cross-functional teams to ensure the timely launch, performance tracking, and optimization of campaigns aligned with business objectives.

1. Online Sales Planning by Category

• Collaborate with Merchandising and Marketing teams to develop monthly/quarterly/yearly sales forecasts and revenue targets.
• Propose category/product priorities based on seasonality, market trends, and customer behavior insights.
• Plan and execute product-push campaigns (e.g., Hot Deals, Bundles, Flash Sales, etc.).

2. Data Analysis & Performance Optimization

• Utilize tools such as BI dashboards, Google Analytics, and app tracking to monitor key KPIs (e.g., GMV, Conversion Rate, View-to-Buy Ratio, CIR).
• Generate insights to improve sales performance, such as increasing basket size, reducing abandoned carts, and improving add-to-cart rates.

3. Campaign Execution & Coordination

• Act as the key coordinator for online campaigns across departments including Marketing, Merchandising, and Supply Chain.
• Ensure all campaign assets are delivered on time, including deal mechanics, creative ideas, landing pages, vouchers, etc.
• Monitor real-time performance and coordinate issue resolution (e.g., traffic drops, GMV underperformance, voucher errors).

4. Product Display & Conversion Optimization

• Work with UI/UX teams to optimize product placement across the homepage, category pages, and campaign landing pages.
• Analyze product performance by display position (CTR, CVR, GMV) and recommend improvements in layout or content presentation.

Job Requirements

• Minimum 2 years of experience in E-Commerce, Digital Marketing, Commercial Planning, or a related role.
• Strong understanding of online customer behavior and campaign mechanics.
• Experience in campaign planning, execution, and basic KPI tracking (GMV, CTR, CIR).
• Data-driven mindset; knowledge of data analytics is a plus.
• Strong cross-functional collaboration skills.
• Familiarity with marketplaces (e.g., Shopee, Lazada) and/or own-brand platforms (App/Web).
• Basic understanding of UI/UX principles.
• Excellent communication and time management skills.

Benefit

• Annual bonus: 2 - 3 months under minimum KPI requirement
• Fast promotion opportunities based on personal ability
• Work in a dynamic, open, creative environment
• Regular training, company team building, birthday bonus

About Concung.com

• Working time: 8:30 - 17:30 Monday - Friday
• Working place: 14th Floor, Phu My Hung Tower, Tan Phu Ward, Dist. 7, HCMC