Sales & Marketing Executive/Specialist (Customer Growth)

Introduction

Con Cung is the biggest omni-channel company for mom & baby with 600 retail stores in Vietnam in 2021 and plan to have 1,000 stores by 2023 with 1 billion USD revenue. Con Cung's annual growth rate is more than 70%. With the vision of providing good quality products for children, Con Cung is strongly investing into Product Research and Development in order to manufacture and provide products that are suitable to the local market in terms of pricing and quality. We also invest into technology in order to manage the network and online channel efficiently.

Con Cung Corporation also develops in-house cutting-edge automation and intelligence technologies. We are seeking for young, smart & dynamic talents to grow your career together with us.

Job Description

Customer Recruitment

• Develop ideas and execute initiatives to acquire new customers for Con Cung.

Customer Retention & Loyalty Building

• Design and implement programs and activities to increase customer engagement, purchase frequency, and repeat buying behavior (Ex: Paid Membership Programs: Pink Plus, Pink Mom,...; Rewards Programs (C- Rewards, Concung Xu; VIP Programs, etc.).

Customer Lifetime Value (CLV) Optimization

• Leverage customer behavior data and personalization to increase basket value, drive cross-selling and up- selling, and optimize customer lifetime value.

Customer Experience Enhancement

• Work closely with cross-functional teams (Merchandise, Communication, Online Commercial, Operations, etc.) to continuously improve customer experience across online and in-store touchpoints

Performance Monitoring & Optimization

• Track KPIs and analyze customer-related metrics (return rate, program engagement, purchase frequency, etc.), and propose adjustments and improvements to enhance overall effectiveness.

Other Assigned Tasks

• Support additional tasks assigned by the Manager to contribute to the overall objectives of the department.

Job Requirements

• Education & Knowledge: Bachelor’s degree in Marketing, Business, Economics, or a related field
• Experience: Minimum 2 years of experience in customer growth, CRM, or marketing; experience in retail or FMCG is a plus.
• Strong logical thinking and analytical skills; proficient in Excel;
• Detail-oriented and well-organized in handling tasks and projects
• Creative and innovative mindset
• Ability to multitask effectively and manage priorities
• Capable of working independently under pressure in a fast-paced environment.
• Good teamwork and cooperative spirit
• Flexible and proactive in taking initiative.

Benefit

• Annual bonus: 2 - 3 months under minimum KPI requirement
• Fast promotion opportunities based on personal ability
• Work in a dynamic, open, creative environment
• Regular training, company team building, birthday bonus

About Concung.com

• Working time: 8:30 - 17:30 Monday - Friday
• Working place: 14th Floor, Phu My Hung Tower, Tan Phu Ward, Dist. 7, HCMC