Introduction
Con Cung is the biggest omni-channel company for mom & baby with 600 retail stores in Vietnam in 2021 and plan to have 1,000 stores by 2023 with 1 billion USD revenue. Con Cung's annual growth rate is more than 70%. With the vision of providing good quality products for children, Con Cung is strongly investing into Product Research and Development in order to manufacture and provide products that are suitable to the local market in terms of pricing and quality. We also invest into technology in order to manage the network and online channel efficiently.
Con Cung Corporation also develops in-house cutting-edge automation and intelligence technologies. We are seeking for young, smart & dynamic talents to grow your career together with us.
Job Description
As an Online Content Executive/Specialist, you
will be responsible for managing and executing content projects across Con
Cung's online platforms including SEO, product content, PR partnerships, and
user-generated content initiatives in the mother and baby category.
You will take ownership of assigned projects
end-to-end, ensuring deliverables are completed on time, meet quality
standards, and align with both editorial guidelines and business objectives.
In this role, you are expected to work
cross-functionally with internal stakeholders and external partners, while
using data and user insights to continuously improve content performance and
support sustainable growth.
This is a role for someone who can hit the
ground running, manages pressure without losing quality, and genuinely wants to
grow — not just get through the day.
Key responsibilities
Project Management
& Execution (25%)
- Plan, manage, and execute content projects
across multiple workstreams simultaneously, ensuring timelines and quality
standards are met.
- Coordinate with internal teams and external
partners to ensure smooth project delivery.
- Track project progress, flag blockers
proactively, and adjust priorities based on business needs.
- Monitor content performance and propose
optimization plans based on data-driven insights.
SEO & Online
Content Production (30%)
- Research keywords, analyze search intent, and
develop SEO-optimized content for the website and blog.
- Upload, edit, and standardize Product Detail
Pages (PDP) on Con Cung's platforms, ensuring accuracy and consistency aligned
with monthly campaigns.
- Conduct ongoing research on user behavior,
market trends, and competitor content to identify improvement opportunities.
- Collaborate with internal teams and freelance
writers to maintain content quality and editorial standards.
UGC & Influencer Seeding (35%)
- Support the planning and execution of
micro-influencer and seeding campaigns aligned with brand objectives.
- Brief content creators, review deliverables
for quality and brand compliance, and track campaign performance.
- Collect and analyze UGC results to inform
future campaign directions.
PR & Link Building (10%)
- Identify, reach out to, and negotiate with
media outlets, blogs, and content partners for guestpost and backlink
placements.
- Manage ongoing relationships with PR partners,
track deliverables, and ensure content meets brand and SEO requirements.
- Report on PR and backlink performance,
providing insights for future planning.
Job Requirements
- 2+ years of experience in content marketing,
SEO, digital marketing, or a related field.
- Strong foundation in at least one of the
following: SEO/content writing or social/UGC - with demonstrated willingness to
grow in other areas.
- Resilient under pressure. Patient and detail-oriented
- Actively seek feedback, learn from performance
data, and push yourself to improve.
- Ability to manage multiple projects
simultaneously and deliver under tight deadlines.
- Data-literate — comfortable reading
performance metrics and drawing actionable insights.
- Strong communication and stakeholder
management skills.
- Self-directed and proactive - able to identify
what needs to be done without being told.
- Bachelor's degree in Marketing,
Communications, Journalism, Digital Media, or related fields.
- Familiarity with tools such as Google
Analytics, Google Search Console, Ahrefs, SEMrush, or ecommerce CMS platforms.
- Prior experience in ecommerce, retail, or
parenting/FMCG industries is an advantage.
Benefit
- Annual bonus: 2 - 3 months under minimum
KPI requirement
- Fast promotion opportunities based on
personal ability
- Work in a dynamic, open, creative environment
- Regular training, company team building,
birthday bonus
About Concung.com
- Working time: 8:30 -
17:30 Monday - Friday
- Working place: 14th
Floor, Phu My Hung Tower, Tan Phu Ward, Dist. 7, HCMC
