Product Brand Specialist (1 Year Contract)

Introduction

Con Cung is the biggest omni-channel company for mom & baby with 600 retail stores in Vietnam in 2021 and plan to have 1,000 stores by 2023 with 1 billion USD revenue. Con Cung's annual growth rate is more than 70%. With the vision of providing good quality products for children, Con Cung is strongly investing into Product Research and Development in order to manufacture and provide products that are suitable to the local market in terms of pricing and quality. We also invest into technology in order to manage the network and online channel efficiently.

Con Cung Corporation also develops in-house cutting-edge automation and intelligence technologies. We are seeking for young, smart & dynamic talents to grow your career together with us.

Job Description

We are looking for a Brand Specialist on a one-year fixed-term contract to support the Brand team during a maternity leave cover. The role is responsible for executing brand marketing activities, coordinating cross-functional projects, and supporting the growth of Fashion, Baby Care, and Diaper categories.

1. Product Branding

- Supporting to Brand manager for building up brand strategies and brand positioning including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term

- Developing and monitoring all of brand marketing activities of product branding (belong to Fashion/ Baby care/ Diaper…) include but not limit to advertising campaign, new brand development campaign

- Assist in Planning and executing of all communications and media actions on all channels

- Follow up and analyze the development of the brand (brand health, sales, market share) and propose suitable program with Brand Manager

2. Brand Campaign/Project Management

- Supporting to Brand manager for building up brand marketing program to drive brand love and brand affinity

- Developing creative, media & research briefs and brief to Agencies and/or internal Department

- Assist in working and follow up with Agencies and/or internal department in developing TVC,

Packaging, POSM, Event/ Activation

3. Budgeting

- Managing and monitoring budget for all brand marketing campaign, include but not limit to advertising campaign, new product launch campaign…

4. Cross-function collaboration

- Coordinating with internal and external team to ensure projects done properly and at high quality.

Job Requirements

- Bachelor degree in Marketing related field is preferred.

- 2-3 years of experience in Branding Marketing, preferably at a similar position in retail industry

- Strong at brand management, consumers understanding, creative & strategic knowledge

- Strong analytical skills with data driven analysis

- Highly flexible/open-minded, resourceful and practical.

- Good at computer skills (word, excel, power point)

- Advanced English skill, both in speaking and writing skills

Contract Type

- One-year fixed-term contract (Maternity Leave Cover)

Benefit

- Annual bonus: 2 - 3 months under minimum KPI requirement

- Fast promotion opportunities based on personal ability

- Work in a dynamic, open, creative environment

- Regular training, company team building, birthday bonus

About Concung.com

- Working time: 8:30 - 17:30 Monday - Friday

- Working place: 14th Floor, Phu My Hung Tower, Tan Phu Ward, Dist. 7, HCMC