PR & KOL Leader

Introduction

Con Cung is the biggest omni-channel company for mom & baby with 600 retail stores in Vietnam in 2021 and plan to have 1,000 stores by 2023 with 1 billion USD revenue. Con Cung's annual growth rate is more than 70%. With the vision of providing good quality products for children, Con Cung is strongly investing into Product Research and Development in order to manufacture and provide products that are suitable to the local market in terms of pricing and quality. We also invest into technology in order to manage the network and online channel efficiently.

Con Cung Corporation also develops in-house cutting-edge automation and intelligence technologies. We are seeking for young, smart & dynamic talents to grow your career together with us.

Job Description

1. Public Relations (PR)

-   Develop and execute comprehensive PR strategies to enhance the brand’s visibility, reputation, and credibility.

-   Foster relationships with media outlets, journalists, and key stakeholders to secure positive press coverage.

-   Plan, orient, and review content composed by copywriter including Press Release, PR Article, Social Media posts, Website content.

-   Manage the development and distribution of press releases, media kits, and other PR materials.

-   Track and analyze media coverage to measure the effectiveness of PR efforts and report on key metrics.

-   Implement crisis management strategies to cope with spotaneous crisis with Customer Service Dept, Legal & Compliance Dept & Risk Team

2. KOL Management & Partnerships

-   Identify and build up relationships with relevant KOLs, influencers, and brand ambassadors that align with the company’s target audience.

-   Develop and execute influencer marketing campaigns to support brand objectives, ensuring the authenticity and reach of partnerships.

-   Negotiate contracts and partnerships with KOLsto ensure mutually beneficial agreements.

-   Track the performance and ROI of KOL campaigns, provide reports and insights to optimize future collaborations.

3. Collaborative communication

-   Seek for sponsorship opportunity and maximize sponsor rights for the company

-   Implement PR and Marketing events.

-   Support CSR/GR communication activities.

Job Requirements

-   Bachelor’s degree in Communications, Marketing, Public Relations, or a related field.

-   Minimum of 3 years of experience in PR, KOL management, or influencer marketing, preferably in a leadership role.

-   Strong network of media contacts and experience working with KOLs/influencers.

-   Proven experience in leading PR campaigns and influencer partnerships that deliver measurable results.

-   Excellent communication and leadership skills.

-   Ability to manage multiple projects and work under tight deadlines.

Benefit

-   Annual bonus: 2 - 3 months under minimum KPI requirement

-   Fast promotion opportunities based on personal ability

-   Work in a dynamic, open, creative environment

-   Regular training, company team building, birthday bonus

About Concung.com

-   Working time: 8:30 - 17:30 Monday - Friday

-   Working place: 14th Floor, Phu My Hung Tower, Tan Phu Ward, Dist. 7, HCMC