Digital Marketing Team Lead

Introduction

Con Cung is the biggest omni-channel company for mom & baby with 600 retail stores in Vietnam in 2021 and plan to have 1,000 stores by 2023 with 1 billion USD revenue. Con Cung's annual growth rate is more than 70%. With the vision of providing good quality products for children, Con Cung is strongly investing into Product Research and Development in order to manufacture and provide products that are suitable to the local market in terms of pricing and quality. We also invest into technology in order to manage the network and online channel efficiently.

Con Cung Corporation also develops in-house cutting-edge automation and intelligence technologies. We are seeking for young, smart & dynamic talents to grow your career together with us.

Job Description

We are looking for a Digital Marketing Team Lead to lead and execute high-impact marketing campaigns across eCommerce platforms and digital channels. As part of the e-commerce team, this role plays a key part in driving sales, brand awareness, and user engagement for Con Cưng

Marketplace Advertising

-   Plan, execute, and optimize paid media campaigns on Shopee, Lazada, and TikTok Shop with a focus on performance marketing.

-   Allocate and monitor ad budgets to achieve business KPIs.

-   Collaborate with internal teams and platform partners to run eCommerce campaigns and CPAS ads.

-   Analyze campaign and market data to generate actionable insights and recommendations.

Affiliate Marketing

-   Develop and scale the Affiliate channel to drive sales and increase brand reach.

-   Recruit, manage, and nurture relationships with affiliate partners (KOLs, KOCs, Influencers).

-   Track, analyze, and optimize affiliate performance to meet KPIs.

-   Manage affiliate payment processes.

Branding Campaigns

-   Lead media planning: set campaign goals, define audiences, propose media strategies and budgets.

-   Set up and manage campaigns to drive conversions, engagement, app installs, and brand awareness.

-   Measure effectiveness using tools such as Google Tag Manager, GA4, and Looker Studio.

-  Stay updated on digital trends and tools to identify new growth opportunities.

Job Requirements

-   Minimum 3 years of experience in digital marketing, preferably in eCommerce or app-based businesses.

-   Strong knowledge of digital advertising platforms: Shopee Ads, Lazada Ads, TikTok Shop Ads, Facebook, Google, etc.

-   Proven experience in performance marketing and affiliate management.

-   Data-driven mindset with experience using digital research and analytics tools.

-   Experience leading or mentoring at least 1 team member is a plus.

-   Creative, proactive, detail-oriented, and able to work independently.

Benefit

-   Annual bonus: 2 - 3 months under minimum KPI requirement

-   Fast promotion opportunities based on personal ability

-   Work in a dynamic, open, creative environment

-   Regular training, company team building, birthday bonus

About Concung.com

-   Working time: 8:30 - 17:30 Monday - Friday

-   Working place: 14th Floor, Phu My Hung Tower, Tan Phu Ward, Dist. 7, HCMC