Sales & Marketing Leader (Sales Growth)

Introduction

Con Cung is the biggest omni-channel company for mom & baby with 600 retail stores in Vietnam in 2021 and plan to have 1,000 stores by 2023 with 1 billion USD revenue. Con Cung's annual growth rate is more than 70%. With the vision of providing good quality products for children, Con Cung is strongly investing into Product Research and Development in order to manufacture and provide products that are suitable to the local market in terms of pricing and quality. We also invest into technology in order to manage the network and online channel efficiently.

Con Cung Corporation also develops in-house cutting-edge automation and intelligence technologies. We are seeking for young, smart & dynamic talents to grow your career together with us.

Job Description

This position plays a key role in driving revenue growth and enhancing customer engagement through the development and execution of sales campaigns, upselling/cross-selling strategies, brand activation events, and point-of-sale material management (POSM).

The role serves as a strategic link between the Sales, Marketing, and Operations teams, ensuring commercial initiatives are effectively implemented across all customer touchpoints—both in-store and online. It contributes directly to Con Cưng’s business objectives by attracting new customers, increasing transaction value, and improving the overall shopping experience.

Responsibilities:

1. Sales Campaign Management:

• Develop, launch, and evaluate sales campaigns to drive revenue and attract new customers.
• Collaborate with marketing and product teams to craft promotional materials, messaging, and channels to maximize impact.
• Track campaign performance, analyzing customer engagement, conversion rates, and ROI to optimize future campaigns.

2. Upselling and Cross-selling Initiatives:

• Design strategies to increase basket size and promote complementary products in-store and online.
• Regularly review sales data to identify product bundles or promotions that align with customer preferences.

3. Activation Activities:

• Plan and execute activation events, both in-store and externally, to increase brand awareness and drive traffic.
• Partner with local influencers, community groups, and event organizers to reach target audiences.
• Assess the impact of activation efforts on customer acquisition and store sales, adjusting strategies as needed.

4. Point of Sale Materials (POSM) Management:

• Oversee the design, production, and placement of POSM in Con Cưng stores, ensuring they are on-brand and compelling.
• Monitor POSM effectiveness and make data-driven adjustments to improve product visibility and engagement.

5. Performance and Reporting:

• Set measurable KPIs for all initiatives, ensuring alignment with Con Cưng’s sales goals and company objectives.
• Report on the effectiveness of sales campaigns, customer engagement, and upselling results to senior management.
• Regularly analyze sales data and market trends to inform future campaigns and identify new growth opportunities.

Job Requirements

• Bachelor’s degree in Business, Marketing, Retail Management, or a related field
• A minimum of 3 years of managerial experience in sales growth, retail management, or marketing.
• Strong organizational and project management skills, with the ability to handle multiple campaigns simultaneously.
• Excellent interpersonal and communication skills, with a collaborative and customer-focused approach.
• Proficiency in sales analytics tools, Microsoft Office Suite.
• Creative thinker with an eye for detail and passion for driving results

Benefit

• Annual bonus: 2 - 3 months under minimum KPI requirement
• Fast promotion opportunities based on personal ability
• Work in a dynamic, open, creative environment
• Regular training, company team building, birthday bonus

About Concung.com

• Working time: 8:30 - 17:30 Monday - Friday
• Working place: 14th Floor, Phu My Hung Tower, Tan Phu Ward, Dist. 7, HCMC