Employer Branding Specialist

Introduction

Con Cung is the biggest omni-channel company for mom & baby with 600 retail stores in Vietnam in 2021 and plan to have 1,000 stores by 2023 with 1 billion USD revenue. Con Cung's annual growth rate is more than 70%. With the vision of providing good quality products for children, Con Cung is strongly investing into Product Research and Development in order to manufacture and provide products that are suitable to the local market in terms of pricing and quality. We also invest into technology in order to manage the network and online channel efficiently.

Con Cung Corporation also develops in-house cutting-edge automation and intelligence technologies. We are seeking for young, smart & dynamic talents to grow your career together with us.

Job Description

The Employer Branding Specialist plays a key role in developing, executing, and optimizing employer branding initiatives to enhance company awareness, attract high-quality talent, and create a positive candidate experience.

1. Employer Branding Communication

Develop long-term content direction and communication plans for employer branding.
Create diverse content (social posts, video scripts, employer stories, etc.) across platforms such as Facebook, LinkedIn, and recruitment channels.
Manage and maintain consistent employer brand identity across social media, ensuring alignment in messaging and visuals.
Develop strategic content including life at work, culture, career development, and business impact stories.
Monitor insights and performance metrics (reach, engagement, follower growth, etc.) and optimize communication plans accordingly.

2. Employer Branding Campaigns & Activities

Conceptualize and execute quarterly/annual employer branding campaigns: themed branding campaigns (culture, career, people, etc.; recruitment marketing campaigns for key hiring positions
Collaborate with the Talent Acquisition team to ensure consistent recruitment messaging and align with business needs.
Partner with the Internal Communication team to drive internal branding initiatives that strengthen the company’s image from within.

3. University Partnership & Talent Pipeline

Build and maintain relationships with universities, student clubs, departments, and student organizations.
Organize and execute programs such as Career Talks, Company Tours, and Ambassador Programs.
Enhance campus presence through booths, workshops, guest speaker sessions, and other activations.

4. Project Management & Cross-functional Collaboration

Work with agencies and production partners to develop content (photos, videos, key visuals, microsites, etc.).
Manage timelines, budgets, and deliverables for employer branding projects.
Collect employee stories and embed company culture into communication activities.
Support Internal Communication when needed (internal events, social content, etc.).

Job Requirements

Must-have

4–5 years of experience in Employer Branding, Branding/Marketing, or Recruitment Marketing.
Strong brand-thinking capability with storytelling and messaging development skills.
Proficient in content creation (PR articles, social content, scripts, interviews, etc.).
Understanding of social media management, especially Facebook and LinkedIn.
Strong project management, budgeting, and cross-functional collaboration skills.
Creative, proactive, and able to analyze data and insights.

Nice-to-have

Experience building or contributing to medium-to-large-scale communication campaigns.
Experience working with universities or running campus activities.
Basic multimedia production skills (writing – shooting – filming – basic editing).
Experience in retail, FMCG, or e-commerce environments is a plus.

Benefit