Ecommerce Marketing Manager

Introduction

Con Cung is the biggest omni-channel company for mom & baby with 600 retail stores in Vietnam in 2021 and plan to have 1,000 stores by 2023 with 1 billion USD revenue. Con Cung's annual growth rate is more than 70%. With the vision of providing good quality products for children, Con Cung is strongly investing into Product Research and Development in order to manufacture and provide products that are suitable to the local market in terms of pricing and quality. We also invest into technology in order to manage the network and online channel efficiently.

Con Cung Corporation also develops in-house cutting-edge automation and intelligence technologies. We are seeking for young, smart & dynamic talents to grow your career together with us.

Job Description

Position Overview: We are seeking a creative and performance-driven Ecommerce Marketing Manager to lead online marketing efforts for the leading mom & baby omnichannel retailer in Vietnam. This role is pivotal in enhancing our brand presence, driving traffic, and boosting online sales through well-planned content and digital marketing initiatives.

Key Responsibilities:

Digital Marketing:

- Define and drive total company digital marketing strategy, including performance marketing as well as omnichannel branding efforts
- Manage paid marketing campaigns across digital platforms such as Google Ads, Facebook, Tik Tok other relevant channels
- Analyze campaign performance and adjust strategies to achieve key performance indicators (KPIs), including ROAS, Traffic, and New Users

Content Strategy and Management:

- Develop and manage content strategy for online channels, including product videos, descriptions, app push and blogs
- Create informative, engaging and consistent content that resonates with mom & baby audiences while aligning with the brand’s voice and values
- Monitor content performance metrics and optimize for engagement and conversions

Market Research and Customer Insights:

- Stay updated on customer insights and market trends in the mom & baby segment, as well as ecommerce and digital marketing innovations
- Analyze competitor activities and identify opportunities for differentiation
- Provide regular reports and insights on market and customer behavior

Cross-Functional Collaboration:

- Work closely with marketing and commercial teams to ensure ecommerce marketing efforts align with business goals
- Coordinate with creative and UI/UX teams to develop visuals and multimedia content for campaigns

Job Requirements

- Bachelor’s degree in Marketing, Business, Communications, or a related field
- 3-5+ years of experience in ecommerce marketing, digital marketing, or a similar role Previous experience in an omnichannel retailer is an advantage
- Proven track record of managing content creation and digital marketing campaigns
- Excellent analytical skills with the ability to interpret data, draw actionable insights and present to stakeholders
- Exceptional leadership, communication and interpersonal skills
- Ability to thrive in a fast-paced, results-driven environment

Benefit